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Side Hustle Summit Cost: What You'll Actually Pay (And What They'll Ask You To)
Two different questions hide inside "how much does the Side Hustle Summit cost": what a ticket costs, and what the event will try to sell you once you're inside. Most pages only answer the first. Here are both.
Ticket price: not announced, but here's the honest expectation
Official pricing goes live when registration opens (expected around August 10, 2026). Until then, the best predictor is the hosts' track record. Every recent Russell Brunson virtual event has used the same two-tier structure:
| Tier | Typical price in past events | What it usually includes |
|---|---|---|
| General admission | Free | Live access to all training days, limited replays |
| VIP upgrade | $37–$97 | Extended replays, VIP-only Q&A sessions, workbooks, backstage segments |
We'll replace this table with the confirmed numbers the day they're published. If you see a page today claiming to sell tickets, treat it as unofficial; see the warning on the registration section.
The real economics: the $1,995 program
The summit is a launch event. The event's own partner documentation lays out the funnel that affiliates are paid on:
- Core offer: $1,995. The main program, pitched during the live training week. Contents unannounced as of July 2026.
- Companion offer: $995. A secondary one-time offer alongside the core program.
- Two $25 upsells in the checkout path.
Affiliates earn up to $1,031 per full-funnel customer. That's not a criticism, it's the standard economics of every major launch event, but it tells you exactly how much persuasion architecture will be aimed at you between September 7 and 15.
How to not overpay
- Attend free first. The live training will carry most of the educational value. Judge the paid program only after you've seen the actual curriculum.
- Ignore the countdown clock when deciding. Brunson-format offers historically return in some form (encore windows, later cohorts, evergreen versions). Scarcity is real for bonuses, rarely for the core education.
- Check the refund terms before buying. We'll publish the exact refund policy on this page when the offer goes live.
- Do the arithmetic. $1,995 is a real investment. If your side hustle budget is under $3,000 total, spending two-thirds of it on a course before you've earned anything is the classic mistake both hosts would tell you to avoid.